Ryan Kaji Net Worth 2023: The Youngest YouTube Millionaire

Ryan Kaji, aka Ryan’s World, is the young kid behind one of the most popular children’s channels on YouTube, raking in millions each year through his toy reviews and brand partnerships. Here’s a deep dive into Ryan Kaji’s net worth in 2023.

Introduction to Ryan’s World

Ryan Kaji Net Worth

Ryan’s World started in 2015 when Ryan was just 4 years old, featuring videos of him excitedly unboxing and playing with new toys. His enthusiasm and fun-loving spirit quickly amassed millions of views.

The channel, run by Ryan’s parents Shion and Loann, soon expanded into a multimedia brand with shows, merchandising, toys, mobile apps and more. Today, Ryan’s World has over 50 billion views and 35 million subscribers across social platforms.

Ryan Kaji Net Worth in 2023

According to Forbes, Ryan Kaji has a net worth of $140 million as of 2023. At just 12 years old, he’s one of the highest-paid YouTube stars and richest kids in the world.

Here’s a breakdown of Ryan’s earning sources:

  • YouTube revenue: Estimated to be $15 million per year. This comes from ads running on his videos.
  • Sponsored content: Ryan promotes various brands and products. This earns him $15-20 million annually.
  • Own toy line: Ryan has a line of toys, clothing and other merch that brings in $20 million a year.
  • Ryan’s book deals, mobile apps and TV shows also contribute smaller amounts to his income.

In total, Ryan Kaji’s annual income is estimated to be $30-35 million per year. The Kaji family overall earns around $40 million annually through Ryan’s brand partnerships and commercial deals.

Ryan Kaji Net Worth Over the Years

A peek at how Ryan Kaji’s net worth has skyrocketed over the years:

  • In 2016, his net worth was $3 million.
  • By 2018, it grew to $15 million.
  • In 2020, Ryan’s net worth hit $62 million.
  • At the peak of 2021, his net worth surpassed $200 million.
  • As of 2023, Ryan Kaji’s net worth stands at $140 million.

Ryan’s income and net worth took off especially during the pandemic as viewership of his content soared. However, his earnings have stabilized after the initial explosive growth.

How Does Ryan Kaji Make So Much Money?

There are several key factors driving Ryan Kaji’s massive wealth:

1. YouTube Popularity

Ryan’s toy review videos quickly went viral, generating billions of views. This allowed him to earn millions from YouTube ad revenue sharing.

2. Sponsored Content

The channel’s popularity attracted numerous sponsorship deals from brands eager to reach Ryan’s young audience.

3. Merchandising Empire

Capitalizing on his fame, Ryan has launched toys, clothes, books and other merchandise under his own brand.

4. Ventures Beyond YouTube

Ryan is expanding his brand into mobile games, TV shows, and more avenues beyond just YouTube.

5. Business Savvy Parents

Ryan’s parents astutely managed his channel growth into a diversified media empire. Their business acumen accelerated his success.

Ryan’s Parents: How Much Are They Worth?

While Ryan is the face of the brand, the masterminds behind it are his parents:

  • Father Shion Kaji was a struggling college student before Ryan’s channel took off. Now his net worth is estimated at $10 million.
  • Mother Loann Kaji gave up her teaching career to focus on Ryan’s brand full-time. She has a net worth of over $10 million as well.

Together, Ryan’s parents earn around $1 million per month in salaries and profits. They also enjoy luxuries like mansions, sports cars, yachts and more thanks to Ryan’s success.

Fun Facts About Ryan Kaji

  • He was born in October 2010 in Texas, USA.
  • His parents are of Vietnamese-American and Japanese descent.
  • He has twin younger sisters named Emma and Kate who sometimes appear on his channel.
  • Ryan’s favorite toys are Legos. Some of his first viral videos featured Lego unboxing.
  • He enjoys swimming, playing chess and practicing martial arts in his free time.
  • Ryan has donated over $100 million to help homeless kids and cancer research foundations.
  • He has received countless awards and honors for his influential status among the global youth.

Ryan Kaji Net Worth 2023 and Beyond

At just 12 years old, Ryan Kaji is already an entertainment mogul with a $140 million fortune to his name. Some key predictions for Ryan’s net worth and career moving forward:

  • His income and net worth will likely continue rising steadily as his brand expands.
  • He is focusing on transitioning from YouTube into broader entertainment formats like TV shows.
  • International growth in non-English speaking markets could widen his audience and opportunities.
  • As he grows up, Ryan may shift away from toy reviews and pivot his content strategy.
  • Diversifying his revenue streams with licensing deals and corporate partnerships will help boost his net worth.
  • With astute business guidance from his parents, Ryan is poised to be a multimillionaire entrepreneur for life.

The sky is truly the limit when it comes to the wealth Ryan Kaji can amass given his early start and loyal following. It will be exciting to see how the rest of his journey unfolds.

Frequently Asked Questions About Ryan Kaji’s Net Worth

How much is Ryan Kaji’s family worth?

Together, Ryan Kaji and his family have a net worth of around $140 million USD.

How did Ryan get so rich at a young age?

Ryan’s toy review YouTube videos went viral, bringing in billions of views and launching him to fame and fortune as a social media influencer.

How much do Ryan’s parents make a year?

Ryan’s parents earn approximately $1 million each in monthly salaries, plus over $10 million a year in channel profits.

What was Ryan Kaji’s net worth in previous years?

  • In 2016 it was $3 million.
  • In 2018 it grew to $15 million.
  • In 2020 it was $62 million.
  • In 2022, it was $95 Million.

What are the main sources of Ryan’s income?

YouTube ad revenue, sponsored content, his own toy/merch line, book deals, mobile apps, and TV shows. His parents also monetize the brand through licensing deals.


Even though he is still young, Ryan Kaji possesses extensive expertise in the realm of YouTube fame and entertainment for kids. Having accumulated more than ten years of valuable know-how, he is well-positioned to further expand his financial success and entrepreneurial pursuits well into the future.

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